Matching Funds
The Kentucky Matching Funds Program and Tourism Regional Marketing provide local and regional non-profit tourism organizations with financial assistance to promote tourism in their areas. The program is administered by KDT staff in accordance with 300 KAR 1:010, Procedure for Regional Marketing and Matching Funds Program.
Funding is distributed based on a formula to calculate county allotments. Convention & Visitors Bureau's and Tourist Commissions are eligible to receive up to 70% of the county allotment. Applicants other than CVB's and Tourist Commission are eligible to receive up to 30% of the county allotment.
The program match will be 80/20 for Tourist Commissions, CVB's or designated marketing organization and a 50/50 match will be available to other applicants such as festivals or non-profit attractions. Tourist Commissions, CVB's or designated DMO's can submit Reimbursement Requests 4 times a year - October, February, April and August.
Specific projects eligible for reimbursement include:
- Tourism publications, Videos, CDs and DVDs
- Media advertisements
- Billboards and Signage
- Brochure distribution Services
- Postage and freight expenses
- Consumer travel show expenses
- Group tour marketplace expenses
- Meeting/Convention & Sports marketing Trade Shows and Expo expenses
- Familiarization Trips/Site Visits
- Media Press Kits
- Sponsorship of Tourism Trade Shows and Events
- Bid Fees to Assist in Bringing Events to the State
- Internet Hosting, Design and Maintenance expenses
For program information contact:
Rhonda Nix, Branch Manager Rhonda Nix
Mary Boden, Assistant Manager Mary Boden
Program Information and Forms:
Matching Funds Application -
Application deadline is May 1, 2008 for projects occurring July 1, 2008-June 30, 2009
Application-page 1
Application-page2
Reimbursement Request -
First Cycle-Projects completed July 1-December 31
Due February 1 of current program cycle
First Cycle Reimbursement Request-page 1
First Cycle Reimbursement Request-Page 2
Second Cycle-Projects completed January 1-June 30
Due August 1 of current program cycle
Second Cycle Reimbursement Request-page1
Second Cycle Reimbursement Request-page 2
Regional Reimbursement-Form to be used by tourism region committees only
Regional Request-page 1
Regional Request-page2
Sample of Completed Forms-
Matching Funds Application Sample
Reimbursement Request Sample
Allowable Projects
Ineligible Projects
List of Documentation & Requirements for Reimbursements per project
Funds Available FY 2007-08
Tourism Region Map
Designated Marketing Organization Form-
County Judge-Executive signature is required. To be used by counties without a tourist commission or CVB.
Per Diem Form-
Form to be used by region tourist committees only.
Regional Ad Sale Form-
Form to be used by region tourism committees only.